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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
The Simple-Minded Guide To Marketing Communication
14 Jan 2019 at 8:01am
We marketing people have a dreadful habit of taking the obvious and making it incomprehensible. So today I would like to go against the grain and take the obvious and make it more obvious.If you are someone who has to make decisions about how to s...
Why Online Ads Haven't Built Brands
7 Jan 2019 at 8:01am
This post is adopted from a podcast I did last year.One of the questions I?ve been wrestling with for years is why online advertising seems to be incapable of building major consumer-facing brands. We?ve had 20 years of phenomenal growth of online...
The Zuckerberg File
20 Nov 2018 at 4:29pm
Over the years this blog has written a lot of nasty things about Mark Zuckerberg and Facebook. As the world is coming to realize what a toxic pile of crap Facebook is, I thought we'd collect some of our favorites in one place.Here you go:On respon...
Totalitarian Marketing
22 Oct 2018 at 7:01am
This post is adapted from my book "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace."Advertising used to be concerned with imparting information. Today it is concerned with collecting information.Online advertising, the predom...
The History Of The Future
15 Oct 2018 at 7:01am
If you go to marketing or advertising conferences the first thing you notice is that every genius with a Powerpoint deck is an expert on the future.I attend way more conferences than is healthy.  I've been averaging about 12 of these a year, as sp...

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