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Everything you want to know about everything you want to buy™

 

Welcome to PediaNetwork®- The Consumer Encylopedia Network

Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.


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PediaNetwork® Marketing News:
The Inescapable Logic of Ad Fraud
4 Jan 2021 at 7:06pm
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecurity defenses including the military?s Cyber Command, the National Security Agency, and the Department of Ho...
Part 2: Is Creative Advertising Really More Effective?
21 Dec 2020 at 5:35pm
Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?" 

As someone who has been a lifelong advocate for the power of creativity in advertising, I admitted that while I believe the answer is a resounding "...
Is "Creative" Advertising Really More Effective?
17 Dec 2020 at 5:45pm
As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we deem to be more creative actually produce better business results, or is that just a fond wi...
No App For Gratitude
26 Nov 2020 at 3:38pm
 Today I am repeating my annual Thanksgiving post which I have run for many years. And, yes, that crack about Trump was there years before anyone could have imagined...

Thanksgiving is my kind of holiday.It doesn't require gods or miracles or tr...
The Luxury Of Strategy
28 Oct 2020 at 10:50pm
Loudmouth ad weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. 

There is plenty of evidence (including that ...

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