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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
Audi, Women, Virtue, And Bullshit
23 Feb 2017 at 12:01am
There is an annoying new imperative in the ad business that seems to have had a big moment recently at the Super Bowl.It's the compulsion of brands to rub our noses in their virtue.Now, believe me, I have nothing but the highest regard for people,...
Why Tiffany Doesn't Make Infomercials
21 Feb 2017 at 12:01am
We advertising people often spend months trying to develop the correct messages for our brands. We do consumer research, we create strategy documents, we write briefs, we develop many rounds of creative material, we test and refine these materials...
Interpreting Research Bullshit
16 Feb 2017 at 12:01am
We poor oppressed advertising and marketing people are daily fed many flavors of bullshit.One of the least understood is research bullshit. Research, because it sports the veneer of science, is generally not subjected to the same degree of scrutin...
Adtech's Massive Failure
13 Feb 2017 at 12:01am
There are days here at the West Coast Regional Campus of The Ad Contrarian Worldwide Global Headquarters that we just sit around and scratch our heads.We think about how online advertisers are being penetrated in every possible orifice and we wond...
Facebook Bullshit Keeps Exploding
7 Feb 2017 at 12:01am
As agencies and marketers continue to throw good money after bad on online ad fantasies, the depth of their gullibility continues to amaze.Yesterday the leading Australian advertising publication, Mumbrella, published a shocking article about Niel...

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