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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
Totalitarian Marketing
22 Oct 2018 at 12:01am
This post is adapted from my book "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace."Advertising used to be concerned with imparting information. Today it is concerned with collecting information.Online advertising, the predom...
The History Of The Future
15 Oct 2018 at 12:01am
If you go to marketing or advertising conferences the first thing you notice is that every genius with a Powerpoint deck is an expert on the future.I attend way more conferences than is healthy.  I've been averaging about 12 of these a year, as sp...
What's There To Laugh About?
8 Oct 2018 at 12:01am
Laughing@Advertising is my new book. Yes, this time I've gone too far.It's a collection of my most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise-cracks, cheap shots, and dirty ...
Soul Of A Subversive
4 Oct 2018 at 12:01am
I was recently asked to explain what I do and why I do it. This always gets me mildly uncomfortable and sets me thinking.I know this sounds pompous, but the short answer is that I want to use whatever limited abilities I have to be a subversive fo...
How Ad Industry Destroys Brand Value
25 Sep 2018 at 12:01am
The advertising industry prides itself on being brand builders. Building successful brands is supposed to be the essence of what we do. But in recent years the ad industry has been guilty of cheapening some of the most important brands it controls...

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