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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
Apple Right, Ad Industry Wrong
21 Sep 2017 at 12:01am
This piece from the Type A Group Newsletter was very popular this week. I am reprinting it here today.As usual, the tin-eared aristocrats of the ad industry are on the wrong side of an important issue.Apple is planning to release a new version of ...
Why Online Advertising Needs To Be Regulated
19 Sep 2017 at 12:01am
Last week I did a video interview with Australian ad site Mumbrella. Here is an excerpt from that interview that discusses the issues raised in my new book BadMen: How Advertising Went From A Minor Annoyance To A Major Menace. To watch it, click h...
The Pritchard Problem
18 Sep 2017 at 12:01am
Marc Pritchard -- chief brand officer at the world's largest advertiser, P&G -- has done the advertising industry a great service over the past 15 months.He is the first grown-up to acknowledge head-on the awfulness of online advertising as it is ...
Will Facebook Ever Stop Bullshitting?
7 Sep 2017 at 12:01am
You'd think by now Facebook would have learned.For years anyone with a brain has known that Facebook "metrics" are a joke. They make shit up, imbeciles at agencies believe it, dimwit clients fund it, and - bingo - more ad money. Most famously, not...
Gunfight At The Ad Tech Saloon
5 Sep 2017 at 12:01am
Reprinted from Sunday's NewsletterMy new book has just been released. It's called: BADMEN: How Advertising Went From A Minor Annoyance To A Major Menace.Maybe it's just me, but I think surveillance marketing, the collection and selling of personal...

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