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Everything you want to know about everything you want to buy™

Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.


Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.


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PediaNetwork® Marketing News:
The Only Test Of Brand Purpose
24 Jun 2019 at 3:35pm
The message from Cannes this year is very clear. Every brand in the world is now trying to woke-wash itself to appear more acceptable to socially conscious consumers. Much of it is cynical bullshit.The key to understanding which companies are trul...
Dying At Cannes
19 Jun 2019 at 7:21pm
For the 100th consecutive year I did not go to Cannes. But the good thing is, I know exactly what happened and saved myself thousands of dollars. As a free service to you other losers who didn't attend, here's what you missedA very casually dresse...
My B2B Dream
11 Jun 2019 at 7:01am
I had a B2B dream last night. I heard somebody say...We want to become your customer experience partner. We'll help you architect cutting-edge systems, both human and virtual, from high-quality product provision to unique problem resolution throu...
The Wrong Math
4 Jun 2019 at 7:01am
Daniel Kahneman, Nobel Prize winner, says people don't believe facts. They believe experts.In some fields experts have credibility. Mostly it is in fields of hard science like medicine, physics, and chemistry where expert opinions can be tested.In...
The Stupidity Of Ignoring Older People
29 May 2019 at 5:20am
A few weeks ago I was invited to speak at the NextM conference in Copenhagen, hosted by Group M.Here is a short excerpt from my talk. In this section I'm talking about the stupidity of marketers who are obsessed with millennials and ignore older p...

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