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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
Global Brand Equals Global Bland
23 May 2017 at 12:01am
If you wonder why so many big brands are obsessed with media, the answer is simple. It's the only thing they have left to argue about.Their determination to demonstrate "globularity" has had an unintended consequence -- the trivialization of strat...
Live TV Declines Bigly For 3rd Month
15 May 2017 at 9:52pm
Here at The Ad Contrarian Worldwide Headquarters, we try to be fact-driven rather than ideology-driven. And it's time to say that the recent declines in live TV viewing are a becoming a worry.For years we have argued against the ignorant hysterics...
Evolutionary Change In Advertising
10 May 2017 at 12:01am
If you are a young person working in marketing or advertising, let's say you're 28, you probably think the world of advertising is changing at warp speed. You would say that every day new technological breakthroughs in communication and media are ...
The World's Most Expensive Clown Show
2 May 2017 at 12:01am
This week The Worldwide Bullshit Insider Summit is being held here at the Ketel One Conference Center on the campus of The Ad Contrarian Global Headquarters.The question being hotly debated is this: Who?s more full of shit? The marketing honchos w...
Making Marketers Uncomfortable
26 Apr 2017 at 12:01am
When I am finished speaking at a conference or advertising event people often ask me how I can be so sure I'm right and other people people are wrong.The answer is, I'm not.I spent 41 years in the agency business. I worked on some very big brands ...

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