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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork« is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork« publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork« is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork« logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork« employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork« will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork« embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork« is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
Making Marketers Uncomfortable
26 Apr 2017 at 12:01am
When I am finished speaking at a conference or advertising event people often ask me how I can be so sure I'm right and other people people are wrong.The answer is, I'm not.I spent 41 years in the agency business. I worked on some very big brands ...
TV To Die Soon. Again.
20 Apr 2017 at 12:01am
Okay, this time they really mean it. TV is about to die. Don't believe me? It's right here in Ad Age in black and white, another fucking article entitled "TV May Actually Die Soon." Can you believe this?I'm just wondering how many Ad Age stories t...
PokÚmon Went
17 Apr 2017 at 12:01am
If you've ever doubted that most marketers are clueless, fad-jumping nitwits who drool at any shiny object, I have two words for you -- PokÚmon Go.A reminder, this was just a few months ago... _____ _ ______   ______  ______   ______ ______  ____...
Agency Phonies Piling On
12 Apr 2017 at 12:01am
The Great Pepsi Bloodbath of last week had one salutary effect -- it helped divert our attention from the YouTube "brand safety" scandal.We could all pretend how shocked we were at Pepsi's stupidity instead of pretending how shocked we were at adt...
Pepsi Selling Its Soul
7 Apr 2017 at 12:01am
In light of the cacophony of yakking about this week's Pepsi debacle, I thought it would be a good idea to remind everyone that Pepsi cluelessness is nothing new.  Here is a piece I wrote back in 2013 that did a pretty good job of  presaging the h...

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