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Welcome to PediaNetwork®- The Consumer Encylopedia Network

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Our Mission:
The mission of the PediaNetwork® is to provide consumers with EXACTLY the information they want, EXACTLY when they want it, from an independent third-party consumers can trust and remember, about the products and services that consumers want to buy.

The PediaNetwork® publishes consumer information encyclopedias on products and services, as well as the companies that provide them. The PediaNetwork® is 100% consumer aligned, 100% transparent and fully embraces the Project VRM (Vendor Relationship Management) principles and goals.

Wherever consumers encounter the PediaNetwork® logo, they can be assured that the information has been screened for high-value and accuracy, and that consumers always have control over all aspects of the information. The PediaNetwork® employs a self-correcting mechanism that gives consumers ("anyone, anywhere, at anytime") the right to object to any information they believe is not credible and the PediaNetwork® will contact the provider who will then have the option to "substantiate, modify or pull" the information.

The PediaNetwork® embraces all of the principles and goals of Project VRM, consumers can be assured that the PediaNetwork® is AT ALL TIMES - pro-consumer. No "native ads" - no "surveillance" - nothing consumers don't want. Consumers at all times have complete control over their data and may opt-in or opt-out of all options at their sole discretion.

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PediaNetwork® Marketing News:
Brand Preference Vs Brand Love
17 Jul 2017 at 12:01am
Today's post first appeared in my newsletter this week.There is only one essential job for marketing - to acquire customers.Everything else marketing does is a footnote. This is why the current obsession with social media is largely misguided.Peop...
Why All Advertising Philosophies Are Wrong
12 Jul 2017 at 12:01am
As a former ceo of a few ad agencies I think I know something about how agencies work.One of the core principles of the agency business is to develop a philosophy about the advertising process that differentiates you from your competitors. Then yo...
A Day In The Life Of A Blogger
10 Jul 2017 at 4:17am
4:50 AM - Wife?s Alarm Goes OffFirst decision of the day: Divorce or hit man?5:15 AM - Roscoe The Dog Starts BarkingSecond decision of the day: What to throw at him? Shoe or iPad?7:00 AM - Wake Up, Get Out Of Bed, Drag A Comb Across My HeadOops. N...
10th Anniversary Edition
5 Jul 2017 at 12:01am
This week marks the 10th anniversary of The Ad Contrarian blog.I can't think of a more interesting time to have been writing about the ad industry. I've had a few favorite story lines -- marketers' detachment from reality; brand babble; the devalu...
Who's Gonna Guard Marcel?
27 Jun 2017 at 12:01am
Publicis ceo Arthur Sadoun made big headlines last week with his announcement that he's taking the $20 million they piss away at Cannes every year and sinking it into an artificial intelligence gimmick called Marcel.The goal of this AI system is t...

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